![]() ![]() ![]() Buy a used copy, so at least you're giving a percentage back to some poor sap who already got soaked by the publisher. De Fleur, MILESTONES IN MASS COMMUNICATION RESEARCH: MEDIA EFFECTS (New York: Longman, 198324.97/12.95). Paying that much for a paperback book with about 400 pages is beyond obscene. This is a function of forced scarcity in the college textbook market. The textbook is mandatory for discussions/assignments. She can recite background info on different cases instantly. course is divided into two segments: theories of deviance/social control, and types of deviance/social control. De Fleur, MILESTONES IN MASS COMMUNICATION RESEARCH: MEDIA EFFECTS (New York: Longman, 198324.97/12.95). And finally, this book is docked one star due to the monstrously excessive retail price. SYP3530 awesome Dec 7th, 2021 For Credit: Yes Attendance: Mandatory Would Take Again: Yes Grade: A Textbook: Yes She is incredibly kind and knows her material. But those strong points can't quite hold up the entire book, as the writing style tends toward hyperbolic statements of importance, and the individual studies are so painstakingly explained that the book starts to appear extraneous, as one could just read the individual studies themselves and gain almost the same amount of knowledge. The authors do a good job of introducing each study and explaining its influences on communication theory, and that goes double for some studies that didn't even start out in the communications paradigm but had an unexpected influence, such as the study on diffusion of innovations among Iowa farmers. Some are quite famous, like the case study of the War of the Worlds panic or various government-sanctioned studies on the effects of TV on children. Outstanding Student in the Crime, Deviance and Social Control. A strong opening chapter outlines the traditions and techniques of communications research, and then the book goes into a collection of influential studies. A funny thing happened on the way to the Centenary: Social structure, race and the transformation of the juvenile court. Director of Multicultural Affairs is Juliet Jordan Lowery, who can be reached at. Students of the theoretical side of mass communications, and who are looking for a historical angle, will find this textbook quite informative. Milestones in Mass Communication Research, 3/1995/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.
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